James Northfield and the Art of Selling Australia by Michelle Hetherington, published by the National Library of Australia, Canberra, 2006
James Northfield and the Art of Selling Australia by Michelle Hetherington, published by the National Library of Australia, Canberra, 2006
Glorious beaches, noble gum trees, distant purple mountains and endless blue skies—these powerful images, used to identify and promote Australia internationally and at home, were largely created by commercial artists like James Northfield. Northfield’s early career coincided with the boom in commercial advertising in Australia, and his skills were called on to promote a diverse range of products, from holidays in Australia to Kiwi boot polish. Richly illustrated with examples of posters and promotions from the golden age of advertising, this 104-page book celebrates Australia’s commercial art heritage through an examination of the work of one of our best commercial artists (NLA dust jacket).
$30 (plus postage: $15 within Australia/international postage POA)